First Ammonia is building a 250 kt/y green ammonia project in Texas as a replicable model, securing early offtake and demonstrating competitive commercial viability.
Read the full case study on our Build Clean Now campaign website
First Ammonia
First Ammonia is building a 250 kt/y green ammonia project in Texas as a replicable model, securing early offtake and demonstrating competitive commercial viability.
Read the full case study on our Build Clean Now campaign website
First Ammonia
First Ammonia combines pragmatism and ambition, recognising that large-scale
decarbonisation will only succeed if clean fuels can be produced competitively. Ammonia is
already a globally traded commodity vital for fertilisers and industrial chemicals, and it could
also serve as a future fuel for shipping and energy storage. This versatility makes it uniquely
positioned to drive a clean fuels transition.


Policy frameworks introduced in Europe and the U.S. reinforced this opportunity, enabling lower
production costs for ammonia. The project in Victoria, Texas – with an electrolyser capacity of
around 300 MW, producing around 250,000 tonnes per year – was designed to strike a balance
between economies of scale and bankability.
We planned to develop in Germany but the Russia-Ukraine war spiked power prices. We moved to Texas given its excess wind power and green hydrogen tax credits policy. However, this policy took two years to roll out and we had to wait for clarity under the Trump administration. This project is happening now, but we will also develop elsewhere, for example, Northern Europe, South America, and Asia – where we have government interest.
First Ammonia
Read the full case study on our Build Clean Now campaign website
Bright Spot | First Ammonia
Discover many more success stories in our report
Global Project Tracker | Clean industry: dawn of a new era
View campaign website | Build Clean Now
Bright Spots are part of the Build Clean Now campaign. Every Bright Spot is an opportunity to inspire the next wave of progress.
Mission Possible Partnership | MPP
Mission Possible Partnership (MPP) is an independent non-profit organisation advancing global clean industry transformation. Since 2019, we have been working with some of the most energy-intensive industries: aluminium, aviation, cement, chemicals, shipping and steel, to cut their nearly 25% of global GHG emissions.
We mobilise business, finance, government and civil society leaders to speed up the shift to clean materials, chemicals and fuels. Having charted sectoral pathways to net-zero, we continue to forge new territory, lifting the barriers to enable a critical mass of clean industrial projects to break ground by 2030.
Industrial Transition Accelerator | ITA
The ITA is a global multi-stakeholder platform -managed by Mission Possible Partnership – to fast-track decarbonisation across heavy-emitting industry and transport sectors. It aims to significantly grow the pipeline of commercial-scale, clean industrial projects to reduce emissions by 2030.
Build Clean Now | BCN
Build Clean Now is a global campaign bringing together governments, companies and finance to accelerate the pace at which clean industrial projects are financed and built, year-on-year. It is led by the Industrial Transition Accelerator (ITA) and Mission Possible Partnership (MPP).
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