First Ammonia | USA

Every Bright Spot is an opportunity to inspire the next wave of progress. 

First Ammonia is building a 250 kt/y green ammonia project in Texas as a replicable model, securing early offtake and demonstrating competitive commercial viability.

Read the full case study on our Build Clean Now campaign website
First Ammonia

First Ammonia combines pragmatism and ambition, recognising that large-scale
decarbonisation will only succeed if clean fuels can be produced competitively. Ammonia is
already a globally traded commodity vital for fertilisers and industrial chemicals, and it could
also serve as a future fuel for shipping and energy storage. This versatility makes it uniquely
positioned to drive a clean fuels transition.

Policy frameworks introduced in Europe and the U.S. reinforced this opportunity, enabling lower
production costs for ammonia. The project in Victoria, Texas – with an electrolyser capacity of
around 300 MW, producing around 250,000 tonnes per year – was designed to strike a balance
between economies of scale and bankability.

We planned to develop in Germany but the Russia-Ukraine war spiked power prices. We moved to Texas given its excess wind power and green hydrogen tax credits policy. However, this policy took two years to roll out and we had to wait for clarity under the Trump administration. This project is happening now, but we will also develop elsewhere, for example, Northern Europe, South America, and Asia – where we have government interest.

First Ammonia

Read the full case study on our Build Clean Now campaign website
Bright Spot | First Ammonia

Discover many more success stories in our report
Global Project Tracker | Clean industry: dawn of a new era


Build Clean Now

View campaign website | Build Clean Now

Bright Spots are part of the Build Clean Now campaign. Every Bright Spot is an opportunity to inspire the next wave of progress. 

Mission Possible Partnership | MPP

Mission Possible Partnership (MPP) is an independent non-profit organisation advancing global clean industry transformation. Since 2019, we have been working with some of the most energy-intensive industries: aluminium, aviation, cement, chemicals, shipping and steel, to cut their nearly 25% of global GHG emissions. ​

We mobilise business, finance, government and civil society leaders to speed up the shift to clean materials, chemicals and fuels. Having charted sectoral pathways to net-zero, we continue to forge new territory, lifting the barriers to enable a critical mass of clean industrial projects to break ground by 2030.

Mission Possible Partnership has people and partners on the ground in North America, Brazil, Europe, the Middle East, North Africa, India and Asia Pacific.

Industrial Transition Accelerator | ITA

The ITA is a global multi-stakeholder platform -managed by Mission Possible Partnership – to fast-track decarbonisation across heavy-emitting industry and transport sectors.  It aims to significantly grow the pipeline of commercial-scale, clean industrial projects to reduce emissions by 2030.

Build Clean Now | BCN

Build Clean Now is a global campaign bringing together governments, companies and finance to accelerate the pace at which clean industrial projects are financed and built, year-on-year. It is led by the Industrial Transition Accelerator (ITA) and Mission Possible Partnership (MPP).

More to Explore

Heavy industry is on the brink of a major transformation. Developing low-emissions products and decarbonizing existing industrial facilities can increase domestic and global economies, protect energy security and resilience, create hundreds of thousands of jobs, and improve the quality of life for people across the planet by reducing pollution and supporting global climate goals.

Read | Unlocking first-of-a-find projects through Clean Industrial Hubs report

  • 30-50% of costs for heavy industry come from energy consumption
  • 25-45% reduction in energy use is achievable through energy productivity measures
  • c.40-60% reduction in “green premiums” for aviation and shipping by combining energy productivity with decarbonisation

2026 is on track to be the strongest year for clean industry investment to date. 19 commercial-scale projects worth $43 billion reached final investment decision (FID) in the last six monthsmore than double the pace of a year earlier, despite ongoing geopolitical headwinds.

In this month’s issue of Signal we report back from Houston’s Clean Industry Hub, we look at Australia’s industrial decarbonisation opportunity, and focus on Brazil’s steel indsutry.

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