Green Market Makers

Unleashing market forces to scale green industry | toolbox

Unleashing Market Forces provides insight into a toolbox of practical approaches governments and the private sector can use to accelerate towards sectoral tipping points, unleash market forces and drive the scale up of green commodity markets.

Unleashing market forces to scale green industry

Learn how emerging instruments called Green Market Makers can offer an innovative approach to address multiple market failures and potentially bring several industrial sectors to their tipping points simultaneously, delivering an outsized impact on the heavy industry and transportation trajectory towards net zero.

Report | download

Executive summary | read | download

Pocket size booklet | download

Press release | read

Green Market Makers have emerged as a game changer that can accelerate early market growth and precipitate cost reductions for green commodities. Getting green products to as little as a 5% global market share can get us to a tipping point where economies of scale will be unlocked, traditional market forces will be unleashed, and growth in low-carbon commodities will be unstoppable.

Faustine Delaselle

CEO, Mission Possible Partnership

Executive Director, Industrial Transition Accelerator

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Mission Possible Partnership’s Green Market Makers report was launched at the inaugural NYCW Green Markets Day 2024. Comments made by John Podesta, Senior Advisor to the US President for International Climate Policy, during his keynote speech at the launch event, are shared here.

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